Hi Hugo. I’m quite unfamiliar with Target so I’m not going to be speak to the details there, unfortunately. User experience is somewhat subjective as well. For example, would your users rather get content fast with the chance of flicker or would they rather get content later with no chance of flicker? I’ve seen companies go one way while other companies go the other.
I am a software engineer at Adobe working on the Adobe Experience Platform Web SDK. I am a fan of documentaries, podcasts, and bikes.